Design “kept in vacuum”

Corporate image for Ayre, a company specializing in cuisine to take away, kept in vacuum.

Given the premium character of the product and thinking about a target of the middle/high class, for this project the client wanted a modern, clean and smooth style.

The brand name is a play between the word “aire” (“air” in spanish and a clear reference to the process which is characterized for the food preservation without this element) and the name of its founder, the young chef and entrepreneur, Alejandro Ymbern. As a final detail, the “Y” was re-drawn to create the illusion that is a pot on the fire.